ghd means Good Hair Day 💁‍♀️✨ We’ve been trying to tell you since 2001 🤷‍♀️ is there anyone out there that *still* doesn’t know?! Comment below! 👇👇👇 To remind everyone what ghd stands for, we’re celebrating the FIRST #OfficialGoodHairDay on 26th March. Put it in your diary 👌

THE NEW GOLD STANDARD Introducing the new ghd gold® professional styler - proven to deliver sleeker, smoother and healthier looking hair. Featuring dual-zone technology for a premium performance, ghd gold® has two next generation heat sensors, one across each plate to control the optimum styling temperature of 185ºC constantly and evenly from root to tip. The ghd gold® styler also features an improved heat-up time of 25 seconds, sleek design and round barrel delivering versatile, snag-free styling, quickly and easily so you can transform your every day. Bring back straight hair in a modern way or create curls and flicks that last with the new ghd® gold styler.

ghd platinum+, the world's first SMART straightener that predicts your hair's needs. Featuring breakthrough ultra-zone with predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates, allowing beautiful results in one stroke. Heat is monitored 250 times per second across the plates, and through its predictive technology this revolutionary styler recognises the thickness of your hair and speed at which you are styling and adjusts the heat accordingly, giving you unbeatable results, personalised to you. The unique wishbone hinge ensures the plates are perfectly aligned while you style, while the rounder barrel allows you to create curls, waves and the perfect straight with ease. Each plate is precision milled, allowing hair to pass through effortlessly, for snag-free styling. Universal voltage allows you to keep styling wherever your travels may take you. Plus, automatic sleep-mode will turn off your styler after 30 minutes of non-use, for extra peace of mind. So for healthier styling in one stroke discover platinum+, delivering 70% stronger hair, 2 x more colour protection* and 20% more shine; be the Queen you deserve to be with ghd by your side!

You know and love your ghd tools - but what is the science that goes into a good hair day? Take a look behind the scenes at our Research & Development lab in Cambridge, and discover the cutting edge technology that goes into ghd tools. From why 185 degrees is the optimum temperature for styling hair, to the unique tech that ensures consistent heat across the plates of our stylers - our Chief Technology Officer Dr Tim Moore offers insight into the power behind ghd. Science that keeps hair shiny, beautiful and in amazing condition, so you can style every day knowing the health of your hair is never compromised.